Brand including corporate, division and product identities, logos, motifs, styles etc.
Product Brand & Marketing: I created these assets as part of the visual identity I developed for a new Cloud-based product set and subsidiary company – PureAppsCloud. Bottom left is an example of one of a set of marketing/sales documents; bottom right is an html marketing email.
Rebrand: This work is for a residential and care service for girls facing challenging and often complex behavioural and emotional difficulties in their lives. My logo’s concept encompasses both compassion and anger – a common problem emotion for the girls.
Logos: Here is a sample selection from various fields: social care, software development, software sales, high-street beauty service industry, historical visitor experience and asset management (property).
Concept to implementation: A lot of sketching goes into making a distinctive logo or nameplate and here are just some which illustrate part of the journey to a completed item.
Application GUI: These are two software application splash screens of programs produced for the entertainment technology industry. The software controls any remotely-controllable product from any manufacturer using any protocol over any communications infrastructure.
Social Media Channels: These screens give an indication to how the brand I created for PureApps extended to social media channels. Regular announcements and schedules of seminars and hands-on workshops contributed to involvement with target customers and ultimately, sales.